Knowledge Jun 24, 2025 Trend Report: 10X Accelerating Digital Transformation for EC Site and Brick-and-Mortar

In the midst of daily professional and personal tasks, online supermarkets are a strong ally for all of us, and the demand for them has increased even more, especially during the COVID-19 outbreak.

In Japan, the rate of purchasing groceries online is still 1.5%, which is a big difference compared to 9.5% in the United States, but conversely, it is considered to be a market with high growth potential.

The company 10X provides retailers, such as supermarkets and drugstores, with a one-stop solution called "Stailer" that provides  support from the launch to the operation of e-commerce websites.

Since its launch in 2020, it has served hundreds of stores across Japan, from major retailers such as Life and Sugi Pharmacy to regional retailers. 

As a result, retailers who have traditionally only developed brick-and-mortar stores are now able to have online sales channels without any know-how, and many customers have actually received positive feedback that this has led to an increase in the number of orders and sales.

Additionally, in May 2025, 10X released the "Stailer AI Ordering" function, which uses AI to automate "ordering operations" that which should now free up more workers' time and place a lesser demand on skills needed to fulfill such tasks. They are also planning to further strengthen DX, with specialized solutions for retailers.

KDDI invested in 10X through the KDDI Open Innovation Fund. In the future, we plan to utilize assets such as WAKONX, a new business platform for the AI era, to support 10X's business development. Like 10X, we would like to collaborate with partners who specialize in each industry to provide DX solutions that can be used by customers in all industries. If there are any companies that are interested, please contact us from the Inquiry Form.

Disclaimer:

The opinions expressed in this newsletter are solely those of the author and do not necessarily reflect the views or opinions of KDDI America, Inc or any other companies or organizations.

KDDI America, Inc.

 KDDI America is the US subsidiary of KDDI Corporation, a Fortune Global 500 company and is growing communications carrier with a proven track record in Japan and a longstanding reputation for quality and reliability. KDDI America provides a wide range of High Quality Services such as Communications, Data Centers and Solution Services throughout the world.